Display marketing comes in many forms and typically consists of a graphical advertisement that appears next to content on a website, within the body of an email or in any other contextual placement across publisher sites. Display ads can vary in size and format, including video, image or text, and are either placed within selected publisher sites or dynamically served against many sites within a display network with the goal of reaching target audiences. Display networks serve display ads on large clusters of websites either owned by the network or directly partnering with the network.
SEM RPM has proven experience managing display marketing campaigns and can help you implement a strategy that targets all desired customer segments. Large agencies focus on sheer volume of impressions and costly ad delivery, but SEM RPM focuses on efficiency first with an eye towards scale once your display campaign is fully optimized.