Landing page optimization (LPO) or conversion rate optimization (CRO) is an important facet of search engine marketing where the primary focus is improving conversion rate on landing pages that lead users to a target action. Each step of the conversion path, or click path that leads to the target action, is scrutinized and optimized to increase conversion rate.
SEM RPM employs rigorous landing page testing, involving both A/B and multivariate (MVT) testing methodologies to attain optimal conversion performance. We will work closely with your internal product and web development teams to construct relevant landing page tests, minimize traffic impact and maintain brand integrity.
In addition, improvements in landing page performance can also have positive secondary effects on PPC Marketing efforts in terms of reduced cost and higher efficiency.