Mobile advertising involves any advertisement that is served via handheld devices ranging from cellular phones to mobile broadband devices and tablet computers. Mobile advertising is scaling at great speed in both volume of advertisers and marketing spend. Mobile media will continue to evolve as mobile devices evolve. Tablet computers will also play a critical role in mobile advertising as users shift their online searching away from desktop devices and migrate over to popular tablet devices. Mobile ads can show within mobile search engine results, on a mobile website or within the framework of a mobile application.
SEM RPM has been managing Mobile advertising campaigns for several years and can recommend the appropriate marketing budget for your mobile campaign. Although Mobile will not always perform as efficiently as other online channels, it is quickly becoming an essential part of any comprehensive marketing plan.